'...with one of our EMPI kits you can make a VW just about the equal of any sports car on the road...'

- Champion Spark Plugs with EMPI GTV
and Joe Vitone at Riverside, 1972.

Last year we gave it a more powerful engine and nearly twice the luggage space it had before. This year we added 29 more improvements.

Spring 1972 - The Volkswagen Dealers of Southern California

Not 1302s but introducing the new colour range for the 1972 models (UK ad).

Porsche Salzburg rally car

They all have the heart of a champion.
From 1972 Baja Champion SE brochure.

1302 and Transporter become Squareback.

Spot the 1302 Coccinelle in France.

The Beetle is the most successful car in the world.
It should remain so.
Therefore we improved the Beetle like never before.

The Beetle of the 70s.

'...there's not one single part on a '71 Volkswagen that hasn't been improved at least once...'

The Beetle we make today bears a striking resemblance to the 22 Beetles that preceded it.

Superbug 1302 Australia.